"Before my edit, I've had two distinct bodies of work, commercial food, and conceptual food. I've been unsuccessful in showcasing the two as one unified body of work.
Selina's edit ties them together as one cohesive vision. Just what I wanted, as there are several parallels between the work and this edit articulates them nicely. Selina is very experienced, encouraging, and meticulous. I've been following her for years—I just trusted her and went with her suggestions.
I'm excited to use her step-by-step advice on marketing to see where this goes. ”
"After a year in covid limbo, the corporate spigot turned on strong this June.
Since then I’ve been getting compliments left and right from new contacts turned clients, and existing clients, about how much they love the work they’re seeing on my website that you edited and paginated.
Because we worked on it just before covid, there hadn’t been a chance to evaluate the effectiveness of the update.
Well, my queen of all things pagination, in the past 5 months I’ve done the equivalent of 9 months billing from my best year prior, AND most of that work has come from higher paying clients, with the little stuff falling to the wayside.
I’m grateful for all your help.
"I began working with Selina at the beginning of 2021. By far the best investment I have ever made in myself or my studio. For the first time I feel that I am in control of the direction of my business, and comfortably so.
With Selina's guidance we have a terrific marketing strategy in place for the next year and beyond. It's simple effective and not overwhelming. Within a short time of working with Selina you will realize the she that is genuinely investing herself and time into your business.
If you are a self employed photographer you may think you need the latest camera, lens or lighting equipment, but you don't. The better investment would be to hire someone like Selina. Of course there is no one else like Selina Maitreya. So just hire Selina and live happily ever after.”
"Selina is a phenomenal coach in our field. She really helped us see our body of work in a new way. Selina brought new definition to our vision and most importantly, gave us specific strategies that help us express that vision to existing and potential clients."
"Working with Selina has truly been an experience of growth. From our first meeting, through to the work we are continuing to do, she has encouraged me to fully embrace the vision of my work, lean in to what makes it mine, and then do what it takes to get it in front of the right people. There is more work to come but now, more than ever, I’m feeling ready for the journey."
"In June 2019 I relocated my business from the Midwest to the Pacific Northwest. Untethered from most of the client relationships that have supported me for 20 years, I knew that a revamped marketing campaign would be crucial.
Then COVID hit. Work stopped. Meetings canceled. People hunkered down. That’s when I reached out to Selina to re-edit my portfolios and develop a comprehensive marketing strategy, and thank god I went forward with it, because I can’t imagine navigating this unwelcome downtime without her thoughtful and careful guidance.
Selina’s feedback comes from experience and a great respect for the craft of photography and the people who practice it; there is plenty of back and forth conversation, and she can articulate the thinking behind her recommendations, always. Our weekly conversations gave me a crucial roadmap for how to proceed in the coming year. The pandemic now appears far from over and I still have problems to solve, but not knowing what to do next is no longer one of them."
"Prior to working with Selina my photographic style was … well, I didn’t have one. Selina has a proven approach for guiding photographers toward finding and developing a style and vision that is true and unique to them—crucial, as she explains, for positioning oneself for success in the marketplace.
Thanks to Selina, today I am making and marketing images that I am immensely proud of and excited for what my new portfolio may bring for my future."
"Selina was the first person I contacted 15 years ago when trying to solidify my professional career and the guide I still rely on for our plans to expand our client base nationally. My team and I feel lucky we crossed paths with her! Her knowledge of the industry and very intuitive and kind approach to consulting on my visual development, positioning, sales and marketing strategies have been a tremendously important foundation for my career."
"I was at a point in my career where I needed to change, but I knew I could not do it alone. I needed a guide. With in-depth knowledge and long history in the photographic industry, Selina has helped me to transition my photographic career.
She has helped me to focus in on my visual strengths, taught me new business and marketing skills, and helped me to stay accountable to my timeline and goals. With Selina on my team, I have given myself a significant boost to succeed."
"Thank you for teaming up with me and playing an instrumental role in helping me refine my vision and bring a new body of work into the advertising and design markets.
I have worked with several consultants in the past and admittedly approached you with a healthy dose of skepticism. My concerns were quickly put to rest as I found you to be very directed and focused. Our sessions were to the point and always ended with me receiving more information than I could readily absorb. Your use of recorded sessions ended up being an important tool that I could not have anticipated at first.
I also want to note that although you were very straightforward, and opinionated, in your assessments and advice I never felt that my voice was not heard. If we differed in opinion you would hear me out."
"Selina was extremely helpful in helping me realize the next chapter of my career. After 32 years of travel and architectural photography, I needed an experienced eye to help me navigate the fine art photography world. Selina provided important editing work and philosophical know how to help bring my eclectic style together."
"I think there comes a time in every photographer's career when you need a serious and experienced "eye" to aid you in making sure your best work is being put out there and seen by the people who matter. Selina is the best in the business as far as I am concerned. She has a super sharp eye and a tried-and-true methodology that can "up your game" in ways you never thought possible. I feel fortunate to have found her through the APA and will continue to utilize her strong sense of imagery and marketing as I move on in my long career. Thank you Selina!"
"Selina isn’t a photo consultant-she’s a member of my team. While I’m busy taking care of the urgent stuff-jobs and clients, she’s keeping me on track with the important things that otherwise would get pushed to she sidelines: Creating and editing new portfolio work, and systematically marketing not just to my current clients but also to those I want to have in the future.
Working with Selina has been a truly transformative experience. I recommend her wholeheartedly to any photographer who wants to “up” their marketing game and is willing to work hard to do so.
After the portfolio rebuild process, I’m finding that my approach to my assignment work changed and that’s leading to stronger images and happier clients."
"Selina is generous with her time and packs as much information as she can into her consults..You will profit from her wisdom and knowledge of the business, and if you really listen to her words, you can hear her voice in your head, guiding your steps for many weeks to come. Selina comes from a profound understanding and respect of people. She does not do a quick portfolio review, criticize your work and tell you what to do. She listens very carefully to who you are and what you want out of life and out of your career and then helps you to find your true voice."
"Selina is the best consultant you can hire. She truly cares for her clients and wants nothing more than for them to succeed. Each time I consult with Selina, she always comes up with another out of the box idea or suggestion as to how I can improve and enhance my business."
"Selina gets the whole program. From the business side, and the artistic side, to the holistic side."
"Selina is a true gem, her insight and passion to her craft is truly inspiring. She has been my light house for over 30 years. She always brings great value to the process and with her balance of business savy and spiritual goodness there is always an inspired moment in every session. Hard work reveals the vision and Selina is an amazing coach/guide in the journey. Bring your tools and passion and you will thrive! "
"Working with Selina was a pivotal point in my career transition from editorial to commercial photographer. Selina edited down a large body of my work and honed in on the images that truly represented my unique vision. In doing so, she not only helped me to create great print and online portfolios, but she actually helped me to define the direction I wanted to take my photography in the future. In retrospect, I’m not sure that I’d be where I am now, had I not decided to work with her."